When we say, "We love doing it raw", we mean using only raw, powerful, natural ingredients on your skin. We believe it's the best way to take care of your skin, making it naturally healthy and radiant, and best for your health.
And, to help make the point, we teamed up with some our friends to share why they love doing it raw in our new ad campaign. Check them out!
Now, back to business. Here are 4 reasons why you should do it raw:
1. What you put on your skin gets absorbed
We believe that as creatures from nature, only natural ingredients should be put on your skin or in your body. What you put on your skin gets absorbed, and just like you wouldn't want to eat synthetic food, you shouldn't be using synthetic ingredients. Your body simply doesn't recognize synthetic ingredients and the results can be devastating to your skin and your health. A study has shown that since 2009, 88 ingredients in 73,000 have been found linked to cancer, birth defects, or reproductive harm, almost all being synthetic.
Watch our friend and artist Vasthy Mompoint @frostyvasthy explain why she loves doing it raw.
2. Natural ingredients allow your body to function normally
Some brands use some pretty interesting solutions to, say, moisturizing skin. Many use PEG's (polyethylene glycol). Yes, the same ingredient that goes in your anti-freeze and constipation medicine. Because it's derived from crude oil, it's a petroleum-based product that pretty much coats your face in oil so moisture can't escape. That's not exactly letting your skin breathe and function normally.
We use the cacti succulent tissue and root system of prickly pear (cactus flower) in The Hydrator, because nothing retains water better than the cactus. That along with superfood maqui berry, Mexican poppy stem cells, (rich in polysaccharides) coconut water, cucumber and watermelon oil are a lot better for moisturizing and nourishing your skin than stuff that comes from crude oil.
Watch our friend and environmental expert and activist Monica Richards @theecobabe tell you why she does it raw.
3. Most synthetic ingredients are based on natural ingredients
Remember that all beauty care ingredients were once all-natural. Synthetics came into play because these chemicals could be made more cheaply and more reliably than trying to source them from natural ingredients. Retinol, for example, can be found naturally in bakuchiol, which we use in The Brightener. While the chemical structures, potency and performance is the same, the natural source is what your body best recognizes and is why we only go natural.
Here's model @hannah_hassel who will tell you what's best about doing it raw.
4. Doing it raw is fun
We hope you enjoyed these and more importantly understand the benefits of doing it raw - only using raw, highly effective natural, plant-and mineral-based ingredients on your skin. And finally...
See fitness expert Gia Fey @bodybygia and her boyfriend Mike let you get up close and personal on why they love doing it raw.
Do you love doing it raw, too!? Tag @hearmerawbeauty and show us how you do it raw.